G3 Concepts Brand Identity
In the busy world of real estate, G3 Concepts does a little bit of everything. From entitlement to development and construction to sales, the third-generation family business needed a competitive brand identity that represented each service equally.
The solution was an abstract, custom letter G stacked three times as if rising up from the foundation. Red was chosen for its vitality and to stand out in a marketplace of neutral and blue/green schemes of architectural renderings and property images.
![](https://cdn.myportfolio.com/8e4d38e5b6cdaa730b75b77e324496b0/622bcd7e-85ae-422f-b423-85b63ba6b998_rw_1920.jpg?h=398a52b639a3dff90d3050edf89f8d3b)
![](https://cdn.myportfolio.com/8e4d38e5b6cdaa730b75b77e324496b0/12ba0f5e-6c75-4877-a2b0-52416626ac97_rw_1920.jpg?h=ce2bc0c5416fe47dc9c413cd00c198d7)
![](https://cdn.myportfolio.com/8e4d38e5b6cdaa730b75b77e324496b0/ed8c197b-b128-4ba1-8ae2-cd064b5f8df2_rw_1920.png?h=013c4df37d7299229873ce59c34867df)
![](https://cdn.myportfolio.com/8e4d38e5b6cdaa730b75b77e324496b0/ebc87145-db96-4ec7-8bec-bee08bcdf5a1_rw_3840.jpg?h=356089e97d215b9524af73036f864ad7)