Cito Medical Identity Design
In a busy, biotech hotbed near silicon valley, Cito Medical wanted to refresh their image and marketing materials to become more competitive and more authentic. The engineers at Cito have bold vision, incredible efficiency and great confidence in their work. And above all, they just love building cool stuff.
I created a custom wordmark fitting of their unique personality—something they can truly own. I also designed a flexible visual system reminiscent of nostalgic technical/operator manuals yet relevant for contemporary digital media. For these rad engineers, the brand identity had to be cool and functional.

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