SLO General Store Identity Design
In a renovated storefront on a historical ranch, the success of an artisanal market rests on fitting in as much as standing out. The SLO General Store, a modern small-town shop, needed a relevant identity with rich nostalgia.
The solution was a flexible identity with several related marks and a strong typographical system. Warm, rustic colors complement the slightly textured logos and fonts. Friendly, witty messaging combines with vintage illustrations for a trendy yet grounded style.
