SLO General Store Identity Design
In a renovated storefront on a historical ranch, the success of an artisanal marketĀ rests onĀ fitting in as much as standing out. The SLO General Store, a modern small-town shop, needed a relevant identity with rich nostalgia.
The solution was a flexible identity with several related marks and a strong typographical system. Warm, rustic colors complement the slightly textured logos and fonts. Friendly, witty messaging combines with vintage illustrations for a trendy yet grounded style.
![](https://cdn.myportfolio.com/8e4d38e5b6cdaa730b75b77e324496b0/ef356550-d10a-40b9-b0cb-14da8c2cbd24_rw_1920.jpg?h=f82dfe436bdddbcba70b31db8f53f7ca)
![](https://cdn.myportfolio.com/8e4d38e5b6cdaa730b75b77e324496b0/7e7c0f5e-9d16-4c8a-97c1-c660c82200a6_rw_1200.jpg?h=38997356cb0816f8ce945724063a26b6)
![](https://cdn.myportfolio.com/8e4d38e5b6cdaa730b75b77e324496b0/c0ec3e1b-1fb2-4dcc-8e5f-79f7c14792d7_rw_1200.jpg?h=ef1e622bba68c6ff9f19c16469c6e306)
![](https://cdn.myportfolio.com/8e4d38e5b6cdaa730b75b77e324496b0/a3cb5b11-e1ae-441b-874e-2aba5ab99996_rw_1200.jpg?h=dd4aef46df9a0cbceb50c443903fef0d)
![](https://cdn.myportfolio.com/8e4d38e5b6cdaa730b75b77e324496b0/44e3f8ba-e67d-455d-b803-ab84061628f6_rw_1920.jpg?h=04d3456049dd16eeb312feabb6b841bc)
![](https://cdn.myportfolio.com/8e4d38e5b6cdaa730b75b77e324496b0/ee0115ba-8a86-4740-9c77-c5f46c5d4d0e_rw_1920.jpg?h=7091e4b163275646708fa115cb7cb5c9)